Deal News · 3 min
01Wolf Competitions named Principal Partner and Front of Shirt Sponsor of Dagenham & Redbridge FC for 2026/27
A multi-property deal covering shirt, sweepstakes and a confirmed KSI activation.
Sports · Entertainment · Commercial growth
Right brand.
Right rights.
Right deal.
We match ambitious brands with the properties their audiences already love. We build lasting commercial partnerships across boxing, football, darts, golf, snooker and Formula 1.
BoxingFootballCreator SportEntertainmentDartsGolfSnookerFormula 1BoxingFootballCreator SportEntertainmentDartsGolfSnookerFormula 1BoxingFootballCreator SportEntertainmentDartsGolfSnookerFormula 1BoxingFootballCreator SportEntertainmentDartsGolfSnookerFormula 1
Services
Four practices. One commercial team.
We work with brands on where to invest and with rights holders on what to sell. When both sides trust the same team, deals close faster and last longer.
01
Sponsorship Brokerage
Connecting brands with the right rights holders and negotiating the deal.
02
Category Rights Management
Holding and commercialising exclusive category rights on behalf of properties.
03
Commercial Partnerships
Building the ongoing partner relationship beyond the initial deal.
04
Brand Strategy
Advising brands on how to show up credibly in sport and culture.
100M+
Combined audience reach
£40M
Commercial value under management
7+
Active partnerships
8
Categories represented
Roster
The rights holders we take to market.
From the Premier League and EFL to Baller League and boxing. Front-of-shirt deals, league-wide categories and beyond.
MF Sports
Misfits Boxing
MF Pro
Baller League
Newcastle United FC
Nottingham Forest FC
Leyton Orient FC
Dagenham & Redbridge FC
Case study · 2026/27
Wolf Competitions
In partnership withDagenham & Redbridge FC
Brokered end-to-end: Principal Partner and Front of Shirt Sponsor for the 2026/27 season, plus Official Sweepstakes Partner status and a confirmed KSI activation.
- Principal Partner
- Front of Shirt Sponsor
- Official Sweepstakes Partner
- KSI activation
Insights
Intelligence from the deal table.
Sports Business · 7 min
02How to price a front-of-shirt deal without guessing
A working framework covering comparable deals, category scarcity, media value and activation upside.
Brand Strategy · 6 min
03Brand fit before property fit
Most brands buy the wrong sponsorship because they start with the property. Reverse the order.
For brands
Looking for the right platform in sport?
Tell us the objective. We'll come back with the properties, categories and deal structures that actually match it.
Talk to us as a brandFor rights holders
Have inventory that isn't earning what it should?
We take defined categories to market on your behalf and manage the partnerships once they're live.
Talk to us as a rights holderRight